Since the late 1990’s, many Internet marketers have stated that there are no more good domains. If you believe that, go to www.greatdomainstoday.com and look at the recent domain sales info and be sure to check the registration dates..some have only been registered weeks before domain sale completion.
So what are some of the key points in looking for a good domain name?
1) IF you are building a company website, the company name of course is a good start, but lets say for example you paint cars…carpainting.com would be a good choice as well (Earl Scheib has done just that, FYI)
2) The shorter the better. Thats right..the less words, the easier it is to recall…
3) No hyphens. None. Its hard enough to remember the wife’s birthday, I don’t need to remember where the hyphens go and what the url’s was again…
4) Acronyms or misspellings are not a great way to build memory or recall with your repeat visitors…
5) Generic. Aside from a company name, is your domain generic in nature? (paperbags.com, beachtowels.com, etc )
6) Does your domain match an industry niche or entire industry? Example- lets say you manufacture ball bearings, but you choose bearings.com as a domain…hmm…does that drive people to your site via a niche term or wide, broad term?
7) Marketable and brandable- is your term/domain easy to remember, and can users guess the content via the domain?
The above options will not guarantee a home run, but when used properly, are sure to get you in the game with a domain that will not only serve you well, might bring some decent valuation in no time at all.
For more domain valuation be sure to visit www.greatdomainstoday.com
