Their Eyes
Your website has to Attract to Your Customer’s Eyes. What words you have bold, what letters you set bigger and whether or not to use all capital letters is important to your customer’s eyes. Depending on your information and what you want to be seen first or all the time will determine these things in the creation process of your website.
Clear Presentation
Have you ever visited a website and there wasn’t a clear picture of where to locate information? Imagine if your customer came to your website looking for your valuable information and became frustrated because you didn’t have a clear presentation. Word travels when it is easy to find information- which increases exposure and profits.
Your Image
If you are supposed to be different from your competitors, why would you want your website to look like theirs?Your website is to fit with your image. The look and feel of it will determine on what content you have but after your business cards, letterheads and other items- your website should continue to show your image in the same way.
Going over what image you send out with your design and your domain name makes a difference in profits.
